With extensive experience in brand excellence, Fura Johannesdottir leads Interbrand’s global creative community at a moment of critical and significant growth for the agency, overseeing design, experience and digital divisions.

Across a career spanning more than two and a half decades, Fura has led innovative global programs for clients including Volvo, Walmart and Google. Notably, she led the digital transformation program for Nike, including the development of OneNike, a singular platform for all Nike digital properties.

Jóhannesdóttir brings extensive experience of leading creativity across global markets, having built world class teams New York, Stockholm, London, across EMEA, APAC and MENA. Prior to this appointment, Fura was Global Chief Creative Officer at Huge where she led the global rebrand of the agency – and spent more than a decade directing creative in markets around the world for R/GA.