Fura is the driving force behind creative excellence at Huge, ensuring that their work surpasses expectations and their creatives thrive. With over two decades of experience, she's empowered innovative companies worldwide to harness creativity's power. Now, as Huge's steward of innovation, she's committed to delivering cutting-edge digital products, connected services, campaigns, and brand experiences. Fura's journey began in Reykjavik, Iceland, at one of the country's pioneering digital agencies. Joining Huge in 2020 from Publicis Sapient, where she served as Chief Design Officer, she previously spent over a decade at R/GA, leading transformative projects for Nike, Volvo, and more. An esteemed Jury Member and Jury President at award shows like Cannes Lions and D&AD, Fura's influence extends to her role as a trustee of D&AD. Her leadership was instrumental in Huge's recognition as a top 10 'Workplace for Innovators' by Fast Company in 2021.