Gabriel Caramelo Eccher

Gabriel Caramelo Eccher

Gabriel Caramelo Eccher

Marketing VP, Clash Royale

Supercell

Speaking at

Wednesday 24 June, 14:30 - 15:00

Inside the Jury Room: Entertainment Lions for Gaming

Biography

Gabriel is a marketing executive with 15-plus years of experience driving global brand growth across complex and highly competitive categories, including gaming, consumer packaged goods and quick service restaurants. He currently leads global marketing for Clash Royale at Supercell, a mobile gaming icon with over a decade of history.

Under his leadership, the game re-emerged as one of the most talked-about titles on social platforms and delivered a record year, doubling re-engaged players, increasing new player growth by 500%, and achieving 4× year-over-year revenue growth.

Earlier in his career, Gabriel held strategy roles at agencies including 72andSunny, DAVID, Deutsch, and Africa Creative, where he helped define brand positioning and led campaigns for global companies such as Taco Bell, ASICS, Burger King, World of Warcraft, Budweiser, and ESPN. He was also part of the team behind AB InBev’s creative capability transformation, contributing to the company’s creative success in recent years.