Novartis continues to advance its mission of reimagining medicine by placing patients and customers at the centre of everything it does. Gail Horwood, Chief Marketing and Customer Experience Officer for Innovative Medicines US, drives this commercial evolution. With a proven track record of leading enterprise-wide marketing transformations, Horwood brings a unique blend of strategic vision, digital fluency and customer-centric innovation to the organisation.

Horwood joined Novartis in 2021 with a mandate to modernise and unify the customer experience across the US Innovative Medicines portfolio. Under her leadership, the company has accelerated its shift toward integrated, data-driven marketing strategies that translate scientific innovation into meaningful patient impact. A unique first-of-its-kind NFL Partnership and the launch of “Your Attention, Please”, a platform driving awareness and action, encouraging women to know their breast cancer risk and get screened, are delivering external impact.