Geoff Edwards serves as the Managing Director, Creative at GALE, an esteemed Business Agency recognized for its rapid growth and industry accolades. Notably, he spearheaded the relaunch of the iconic ‘Got Milk?’ campaign for the modern era. With prior roles at Media Arts Lab, R/GA, CAA, and TAG McCann, Geoff's track record includes pioneering launches for Apple TV+, AirPodsPro, Apple Music, and Apple Pay. Renowned as one of the industry's most decorated creatives, he boasts two Cannes Lions Grand Prix awards, an Emmy nomination, and numerous accolades from One Club, D&AD, ANDYs, LIAs, ADC, Clios, Webbys, and Effies. Geoff co-founded SPIKE/DDB with filmmaker Spike Lee, and has been recognized in Ad Age’s Creativity 50, Adweek's Creative 100, Campaign’s 40 over 40, and Adweek’s Creative All-Stars. He's also a four-time Cannes Lions Jury member and served as President for esteemed juries like The LIAs and One Club Branded Entertainment Jury 2024. Committed to social justice, Geoff co-founded the non-profit SATURDAY MORNING to leverage creativity for positive change.