GiGi is the Founder and CEO of Planta, a creative agency committed to integrating gender perspective and sustainability into advertising, storytelling and storydoing. With over 15 years of experience in the industry, GiGi has been a leading advocate for creating campaigns that challenge stereotypes and promote inclusion. She has worked with renowned global organisations such as Planned Parenthood Global, Amnesty International, Avon, and the Center for Reproductive Rights, driving impactful messaging that empowers diverse voices.

As a trained Gender Perspective Leader through Publicitarias LATAM, GiGi has dedicated her career to fostering equity and representation in advertising. Her expertise lies in building strategies and creative solutions that align brand goals with meaningful social and environmental impact. At Planta, she leads a multicultural, digital nomad team across the US, Mexico, Chile, Peru, Colombia, Argentina and Spain, ensuring diversity and sustainability are reflected in team structures and the stories brands tell and act upon.