Dr Grace Kite has over 20 years’ experience using statistics to model commercial outcomes to see what drives growth.

She now focuses on big picture patterns in business growth and in how people and organisations absorb data and analytics. She shares these themes and stories – complete with data that proves they are real – for the benefit of clients, students and audiences at events worldwide.

Dr Kite founded Magic Numbers in 2010. It’s a company specialising in analysis to evaluate marketing that provides insights in a human and approachable way while also ensuring results are reliable. Magic Numbers clients include Money Supermarket, Yorkshire Tea, Fever Tree and Wagamama.

In recognition of her significant contributions to the field of marketing effectiveness, Dr Kite has won numerous awards, including the Grand Prix at the IPA awards for Cadbury and a Grand Prix at Cannes Lions for Heineken.