Greg's passion for the Paralympics began when he served as the Chief Marketing Officer for the Organising Committee of the London 2012 Olympic and Paralympic Games.

Greg created and produced Rising Phoenix, which was sold in 2020 to Netflix globally and Bytedance in China. It won critical acclaim and two Emmy Awards. This was followed by Rising Phoenix: Tokyo, a three-part TV episodic and Equal Too, a disability-focused podcast. Greg’s team proudly works with disabled creators and has set a target of 50% representation on all productions from Paris to LA in 2028.

Greg also co-created FONO - For One Night Only. Launched with Ed Sheeran, FONO is a pioneering new platform in which the biggest names in entertainment donate their time for one-off, brand-sponsored events with 100% of all proceeds going to vital charities and foundations.