Gui Pierri is a Brazilian entrepreneur with over 20 years of experience in the advertising industry. In 2010, he founded Peppery, which became one of the largest independent agencies in Latin America before he sold his stake in 2023. In 2020, he co-founded Digital Favela, the first global platform exclusively focused on the peripheral creator economy. The company connects major brands with creators from favelas and underserved communities, driving inclusion and authentic communication. Gui was awarded the Caboré Prize in 2022 in the Specialized Services category and was a finalist for EY Entrepreneur of the Year 2023 in the Impact category. In 2024, he launched PlayerZ, an innovation hub in sports that bridges athletes, brands and content creators. Gui is a changemaker who merges business, creativity and purpose. His mission is clear: to bring the voices of the favelas to the centre of global conversations, showing that influence.