He pioneered India's first creative tech lab, harnessing technology to propel creativity beyond traditional mediums.

A trailblazer with a passion for innovation, Gurbaksh has achieved an impressive string of "India's first":

- India's first creative tech lab

- India's first viral website campaign

- India's first Digital AOY title

- India's first Titanium Lion

- India's first Cannes Grand Prix hat trick

- India's first Cannes Lions Agency of the Year

His work has earned recognition at prestigious award shows, including One Show, Spikes Asia, D&AD, ADFEST, Webby, and Cannes Lions, where it has been recognized as India's most awarded work to date.

On a few weekends, his favourite recreation is opening old devices bought from the scrapyard to see what's inside, satisfying his curiosity. Often seen tinkering and attempting to reverse engineer everything around him in the quest for discovery, he embodies a relentless pursuit of innovation.