Gustavo Lauria, We Believers' Co-Founder, Chief Creative Officer, and President, pioneers advertising transcending norms, aiming for brands to effect tangible change. Notably, his Edible Six Pack Rings innovation, celebrated with Lions and recognised by Fast Company as a World Changing Idea, stands as a solution endorsed by National Geographic against plastic pollution. Serving on E6PR's board, the company behind these rings, adopted by Corona, Guinness, and 400+ breweries globally, Gus fosters impactful collaborations. His leadership birthed Burger King's Cows’ Menu, mitigating methane emissions, and Corona’s Plastic Fishing Tournament, fostering global sustainability. With his team, he champions inclusion through award-winning campaigns, culminating in 400+ international accolades, including Cannes Lions 2022 Independent Agency of the Year for We Believers.