Harry Elonen is a brand and marketing leader, currently Associate Brand Director at Mojang Studios, where he helps shape the global presence of Minecraft – one of the world’s most influential gaming and entertainment franchises.

Working across culture, commerce and creativity, he develops branding and campaigns that connect with audiences at scale. His experience spans high-profile collaborations and integrated work that keep brands culturally relevant while delivering real impact.

Harry is particularly focused on building distinctive, long-term brand systems rather than short-term attention – championing clarity, consistency and creative excellence. His work has contributed to internationally recognised branding and campaigns, including at Cannes Lions.