Heather Freeland currently serves as Vice-President of Marketing and Chief Brand Officer at Adobe. She leads all of Adobe's brand marketing globally across the business, overseeing brand strategy and insights, integrated marketing efforts, brand advertising and media, and creative.

Prior to Adobe, she was Vice-President of Marketing at Lyft, leading the function across the company's rideshare, bikeshare, and feet lines of business and overseeing Brand, Product, Growth, Partner, and B2B Marketing as well as Creative. During her time at Lyft, she oversaw the reimagining of the Lyft brand, the reinvention of the team and its operations, and the resurrection of the business post-pandemic.

Previously, Freeland served as the Head of B2B Global Marketing Communications at Meta for over seven years, where she led brand strategy, creative, product marketing and more, helping to transform the marketing industry through her launch of mobile and video advertising on Facebook, Instagram, and across the