Seo Hyun-joo, Vice President of Starship Entertainment, is a visionary K-pop producer who has fueled the genre’s global expansion. As executive producer of IVE, she led their rise with a clear strategy in casting, concept, A&R, and global outreach—achieving 1.75 million sales for IVE SWITCH and over 1 million in a week for IVE EMPATHY. IVE's “REBEL HEART” topped Korean charts and hit iTunes Top 10 in 26 countries, while the “SHOW WHAT I HAVE” tour drew 420,000 fans and they performed at Lollapalooza and Summer Sonic. Seo secured major collaborations with Saweetie and David Guetta, and earned top producer awards from Golden Disc, Melon, and AAA, plus a Ministry of Culture commendation. In 2025, her rookie group KiiiKiii won first place on a national music show just two months post-debut, solidifying her 'Billboard's Women in Music 2025' honor and status as a defining force in next-gen K-pop.