As one of the pioneers of influencer marketing in Brazil, Ian Black made significant strides by becoming the first black owner of a digital agency, New Vegas, where he currently serves as CEO. Over the past decade, New Vegas has collaborated with over 50 esteemed brands, including Disney, YouTube, Gillette, GE, L'Occitane, Bradesco and John Deere. Ian's commitment to diversity and complexity is evident through his roles as a board member of the Peregum Center Of Black Reference and ABAP (Brazilian Advertising Agencies Association), reshaping the advertising and marketing landscape.