Ian Forrester is Founder and CEO of DAIVID, the AI-powered creative effectiveness platform transforming how brands understand and optimise attention, emotion and memory in advertising. With more than 20 years’ experience in research, analytics and product innovation at the intersection of advertising and technology, Ian drives DAIVID’s vision of “why before what”, using deep human and machine learning data to generate actionable insight that improves creative impact at scale.

Before DAIVID, Ian held senior leadership roles in global insight and analytics. He was SVP, Research and Analytics, at Whalar, where he brought analytical rigour to influencer marketing measurement and developed industry-leading studies on the science of influencer content. Earlier, at Unruly, he was the first Insight hire and built global teams and products that decoded drivers of video sharing, emotion and cultural performance. His work spans brand-side roles at major companies including L’Oréal, Nestlé, Tate & Lyle and Sony Pictures, giving him a deep understanding of both creative strategy and data science.

Ian’s expertise is in high demand: he has been featured by BBC World, Sky News, WARC, MRS Impact and MediaCom Blink. He has also been a judge for the WARC Media Awards and the IPA Effectiveness Awards.