Ian’s inquisitive nature, mixed with his analytical skills means you can always rely on him to spot the interesting stories that are hidden in data. His career started brand side, with positions at L’Oréal, Nestlé, Tate & Lyle and Sony Pictures. In 2012 he joined Unruly as their first insight hire, going on to create a global insight team and do some ground-breaking research, including decoding the drivers of virality in video.

In 2018 at Whalar as SVP Research and Analytics, Ian kicked off a world-first neuroscience study on influencer marketing – The Science of Influencer. Now at his own business, DAIVID, Ian and his team are disrupting the industry with true AI driven effectiveness at scale.

Ian’s expertise is in high demand and has been featured by BBC World, Sky News, Warc Admap, MRS Impact and MediaCom Blink. He has also been a judge for the WARC Media Awards.