Imaad heads WARC Advisory, EMEA and Americas. He joined WARC in 2013 as Marketing Director and in 2020, moved to WARC’s Advisory business to help brands, agencies and media companies with their effectiveness challenges.

A marketing leader for almost two decades, Imaad has partnered with the likes of LinkedIn and Spotify on thought leadership to help them land their message with the marketing industry, He’s worked with Pernod Ricard and Reckitt to benchmark the creativity and effectiveness of their work. And he’s supported the likes of De Beers and Pepsico to train their teams towards creating more impactful marketing.