Iva Kralj-Taylor is Director of Global Corporate Insights at Warner Bros. Discovery, where she leads global initiatives that shape strategic decision-making across markets and platforms. With over 20 years of experience in the media industry, Iva brings a deep understanding of audience behaviour, creative ecosystems and organisational dynamics.

She has played a pivotal role in the launch and evolution of major digital products – including BBC iPlayer, DisneyLife, Disney+ and HBO Max – driving strategies across acquisition, retention, pricing, user experience and marketing. Known for her passion for innovation, Iva has pioneered the use of advanced research methodologies to unlock insights across diverse global markets.

Iva holds a BS from the University of Rijeka, Croatia, and an MBA from Cass Business School (now known as Bayes Business School) in London, UK.