James is the LIONS Advisory Director with responsibility for Creative Capabilities. He works with some of the world’s most ambitious and forward-thinking organisations to establish creativity as a practical reality in marketers’ day-to-day lives. This is achieved through tools, training, tentpole moments and tactical support. James was previously the Contagious Advisory Director, leading Contagious’ global advisory function. He is a qualified lawyer, holds an MA in Classics from the University of Cambridge, and is a graduate of Cambridge’s Judge Business School.