LIONS Insights

Jamie Cleghorn

Jamie Cleghorn
LIONS Insights

Jamie Cleghorn

Global Head of Customer Practice

Bain & Company

Speaking at

Tuesday 23 June, 13:25 - 13:50

Synthetic Personas: What’s Possible When Your Buyer Is Always Available

Biography

Jamie Cleghorn leads Bain's Global Customer Practice, helping clients accelerate value creation through C-suite engagement, modern growth capabilities, and technology-enabled revenue performance. His work spans growth strategy, go-to-market effectiveness, and organizational alignment, with a focus on integrating AI and digital into commercial models. Jamie also led Bain's global B2B Commercial Excellence group, where he developed several of the firm's signature tools — including B2B Elements of Value® for value proposition development, Go-to-Market Transformation for system re-engineering, and the Sales Play System℠ for strategy translation and revenue execution management.