Jamie Gutfreund has guided companies through major shifts in media and technology since the earliest days of the consumer internet.

She has held senior roles at Microsoft, Expedia, and Creative Artists Agency and served as CMO at Hasbro and WPP.

Today, she leads Creator Vision, where she helps brands, investors and technology companies maximise their investments in the creator economy.

She serves as Co-Chair of the IAB Creator Economy Board, advises the Cannes Lions International Festival of Creativity and covers the business of the creator economy for Forbes.

Her current work includes Apples to Apples, a proprietary framework for evaluating creator economy technology platforms and capabilities.