Jann Martin Schwarz is Senior Director, Marketplace Innovation, and Founder, The B2B Institute, at LinkedIn. He is also the Co-Chair of the US-based Association of National Advertisers (ANA)’s CMO Growth Council B2B Working Group. Since founding the institute five years ago, Jann has become one of the most influential thinkers about the future of B2B marketing and sales, and a frequent keynote speaker and industry advisor. He is a published Harvard Business Review author, along with Mimi Turner and Roger Martin, on ‘The Right Way to Build Your Brand’. Jann has held various partnership and innovation roles at LinkedIn for the past 12 years and previously worked in strategy roles at WPP, the BBC and the New York Times. He is a graduate of Harvard Business School and the London School of Economics.