Jasmine Dawson is SVP of Digital, working within the Brands and Licensing division of BBC Studios. Jasmine leads the global digital strategy, bringing the content and commercial arms together, with ultimate responsibility for driving audience and bottom-line growth for BBC Studios’ digital brands. Jasmine has led the digital team since 2019, and under her leadership, the team has grown its digital footprint, delivered an award-winning content strategy and increased its revenues by 54%. An award-winning digital specialist, she has over 15 years’ experience in London and New York both in-house and agency side working with blue-chip brands such as The New York Times, Hulu, Revlon, Mars, Sky, AB InBev, British Airways and BT. Her projects have seen award wins at Cannes Lions, Adweek and the Shorty Awards. She has substantial experience driving digital transformation and developing brands’ digital footprint, focusing on relevance, reach and revenues.