Jeff grew up in Rhode Island, USA, and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, USA, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.

He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor. It was with Riney at Ogilvy & Mather that Goodby learned his reverence for surprise, humour, craft and restraint.

He also met Rich Silverstein there. They founded GS&P in 1983 with a founding client they renamed Electronic Arts. Since then, the two have won just about every advertising award imaginable, including the Lion of St Mark by Cannes Lions.

And yes, Jeff was the guy who originally wrote “got milk?”