Jen Kim serves as the Head of Marketing at PepsiCo Korea, driving brand strategy, cultural marketing and consumer engagement. With over a decade of experience in the fast-moving consumer goods (FMCG) and beverage sectors, she has played pivotal roles at Mars Wrigley and Pernod Ricard Korea. There, she managed regional portfolios and developed consumer-centric campaigns throughout Asia. Jen has a proven track record in launching limited-edition products and creating cultural moments around iconic brands, blending commercial insight with creative storytelling.

At PepsiCo, Jen leads K-pop brand integration, effectively connecting global brands with Korean cultural influences. She is a firm believer that the strongest brands do more than just communicate – they connect with universal human truths. Her ability to merge strategic thinking with cultural relevance makes her a key player in today’s marketing landscape, fostering meaningful connections between brands and consumers.