Jenni leads the editorial strategy of the LIONS brand. She heads up the team responsible for stage content at the Cannes Lions Festival, as well as thought leadership pieces for global CEOs and CMOs. She has also launched multiple new products since she joined LIONS in 2022, including the LIONS cMBA online learning course in creativity, and shaped the content of a suite of new C-suite-specific events at the Festival.

Jenni has worked in publishing since 1994 and has been an editor for over 30 years. Prior to joining LIONS, she launched the Beauty service at global trend forecasting brand WGSN. She also worked at Emap, including editing business-to-business titles in art, retail, jewellery and beauty. Jenni was also editor of Nursing Times, the UK’s leading nursing title for nearly a decade, where she campaigned to shape government policy around nursing and enable healthcare workers to speak out around safety. She has won multiple industry awards for her journalism and editing from the British Society of Magazine Editors and the Periodical Publishing Association.