Jennifer Frommer is a cultural connector, advisor and Founder of The Curation Society, a boutique cultural partnerships agency built at the intersection of talent, brands, media, music and live experiences.

Formerly SVP of Partnerships at Columbia Records/Sony Music, Jennifer spent decades creating high-impact collaborations with some of the most influential artists and cultural figures in the world, including Beyoncé, Harry Styles, Tyler, the Creator, Addison Rae, and more.

Through The Curation Society, Jennifer helps brands, media companies, platforms, and cultural events access the right talent, build strategic partnerships, book entertainment, shape memorable moments and create authentic connections within culture.

Her work spans celebrity partnerships, music talent booking, brand integrations, event programming, curated dinners, creator strategy and cultural advisory. At Cannes Lions, The Curation Society brings a sharp point of view on how brands can move beyond visibility and build true cultural relevance.