Jennifer Frommer is an award-winning Branding expert, immersed in creativity and technology. Currently, Jennifer is SVP of Branding and Commercial Licensing at Columbia Records.

Jennifer has created immersive experiences with global superstars including: Lady Gaga, Lil Nas X, Pharrell, Eminem, U2. She is well recognized in her field for her unmatched expertise in helping brands target Gen Z and millennials with a unique combination of digital and entertainment assets while tapping into influencer and social tactics, allowing brands to hack into culture.

Jennifer has engineered award-winning campaigns combining entertainment, fashion, art and technology with some of the world’s biggest artists and brands. Known for creating content that cuts through, her central role has been developing impactful creative platforms merging art with commerce, talent with brands.

Jennifer is a frequent speaker at top creative industry functions including Cannes Lions, One Show, Advertising Week.