Brand Marketing Academy

Jennifer Healan

Jennifer Healan
Brand Marketing Academy

Jennifer Healan

Vice President, US Marketing, Brand, Content and Culture

McDonald’s USA

Speaking at

Tuesday 17 June, 11:45 - 12:30

How Can You Build a Big Brand from Lots of Littles?

Biography

JJ Healan has spent her career building some of the world’s most iconic brands and successfully creating a place for them in culture.

For the past five years, Healan has led the McDonald’s U.S. Marketing team through a creative transformation and several brand “firsts,” including the launch of the iconic Famous Orders platform, the creation of a Happy Meal for adults, the invention of the world’s first “Grimace Shake,” turning McDonald’s into anime fans’ “WcDonald’s,” an unscripted, live Twitch stream with Kai Cenat, and countless others.

Under her creative leadership, McDonald’s has been named to Ad Age’s Marketer A-List, made Fast Company’s Most Innovative Companies list, and awarded the US Brand and Marketer of the Year distinctions by the EFFIEs.