Jeriad serves as the Chief Commerce Strategy Officer at IPG. He leads the commerce strategy across the portfolio, overseeing a comprehensive and cohesive approach to commerce, including strategic investments, partnership development, and asset strategies.

Furthermore, in his capacity as the global head of IPG Commerce, he is as a trusted advisor to clients helping them architect solutions from the full breadth of IPG’s capabilities, enabling them to grow profitable market share in an increasingly complex and evolving commerce landscape.

Jeriad's credentials include a Ph.D. in Operations Research, ownership of multiple patents, and co-invention of an AI-driven suite of personalization tools. A recognised industry leader, he's earned a spot on Advertising Age’s Marketing Technology Top 25 and is regularly cited in publications such as Ad Week, Ad Age, WARC, CMO.com, The Drum, and MediaPost.