Jerry is WFA Ambassador, global media leader and marketing inclusivity author. He has helped champion responsible approaches to marketing and digital at a number of global brands, including his current role as Head of International Media at Restaurant Brands International (Burger King, Tim Hortons and Popeyes). Previously he has led global or regional teams at GSK, Diageo and Mondelēz – and agency-side at Carat.

He is passionate about effectiveness, creativity, conscious approaches to media and bringing digital sense to the increasingly confusing world of modern marketing – including through his AI-powered cartoon series Captain Digital Sense.

Jerry is a World Federation of Advertisers Ambassador and is a non-executive director of Outvertising. He helped produce the WFA’s guide to inclusion in marketing and media and then went on to literally write the book on Inclusive Marketing.