Jessica Apellaniz is Wieden+Kennedy’s inaugural creative leader after the agency opened its doors in Mexico City in January 2023. She joined the agency after a very successful stint at Ogilvy as Chief Creative Officer for Latin America.

At Ogilvy, Jessica created stand-out creative work for Coca-Cola, BP, Mazda, Aeromexico, KFC, Starbucks and American Express, among others. As CCO, she built tailor-made, local, and global multidisciplinary teams, leading to her work being recognized as among the best in the world by various award shows, including Cannes Lions, D&AD, and the One Show. With Jessica at the creative helm, the agency won the first D&AD Pencil for Mexico and the first

Cannes Lions for Honduras and Bolivia; Ogilvy Latin America was also named regional network of the year by Cannes Lions in 2022. Ogilvy Honduras won eight Lions, including three gold lions and the coveted Glass Lion for its conversation-altering campaign Morning