Jessica Apellaniz is Wieden+Kennedy México’s inaugural creative leader after the agency opened its doors in Mexico City in January 2023. As Chief Creative Officer, she plays a pivotal role in shaping all the creative work produced by the agency for major brands such as Ford, Nike, Aeroméxico, Uber and AB InBev, among others.

Jessica joined Wieden+Kennedy after a successful run as Chief Creative Officer for Latin America at Ogilvy, where she created standout work for Coca-Cola, BP, Mazda, Aeroméxico, KFC, Starbucks and American Express. She led multidisciplinary teams, earning recognition at top award shows like Cannes Lions, D&AD, and the One Show. During her time at the agency, Ogilvy Latin America won its first D&AD Pencil for Mexico and its first Cannes Lions for Honduras and Bolivia and was named Cannes Lions Regional Network of the Year in 2022.