Jessica Williams is the Chief Marketing Officer at OnePay, where she recently stepped into the role to help build OnePay into one of the defining consumer fintech brands of this next era. With strong business momentum and an enormous runway ahead, the chance to help shape a company rethinking how millions of Americans manage their money was an opportunity she couldn’t pass up. Jessica is known for building culturally relevant brands that connect product, storytelling and growth in ways that drive real business impact.

Prior to OnePay, Jessica was Head of Brand Marketing & Partnerships at Shopify, where she led brand marketing and creator, celebrity and cultural partnerships designed to inspire the next generation of entrepreneurs. Her work sat at the intersection of culture and commerce, bringing founder stories to life through collaborations with creators and global talent, including MrBeast, Alix Earle, Cardi B, Tom Holland, Emma Grede, Colin & Samir, Jayda Cheaves, and more. The focus was never just marketing but helping more people see entrepreneurship as something possible for them.

Before Shopify, Jessica led consumer marketing at Coinbase, helping drive mainstream trust and cultural relevance for crypto through partnerships across sports, music and fashion. Earlier in her career, she held product marketing, brand marketing and partnerships roles at Visa and Yahoo!.