John is Content Lead for Effie Insights, a new product by LIONS that serves as the ultimate archive of award-worthy case studies from Effie Worldwide. Every other week, John hosts original videos for subscribers spotlighting campaigns that answer marketers’ critical questions and diving into key themes around marketing effectiveness.

Before joining Effie, John spent 20 years running awards and events for the marketing and insights industries at WARC and the Market Research Society, where he was proud to have co-founded the research sector’s first LGBTQ+ network, MRSpride.