Formerly the Chief Creative Officer at Ogilvy Latin America and a member of both the Ogilvy Global Creative Board and Global Creative Leader for The Coca-Cola Company account, he now serves as President & CCO of DDB Colombia and is a member of the Worldwide Creative Council of DDB. Under his leadership, the Ogilvy network in Latin America was acclaimed as the Most Innovative Network globally by Cannes Lions, earning titles like Latin American Network of the Year at Cannes Lions and the London Festival, as well as Best Latin American Network at One Show, D&AD, and Clio. With numerous Lions at Cannes, including the Grand Prix in 2018, and accolades like the Grand Clio and Agency of the Year at El Sol, he’s consistently recognized among the top Creative Directors in Iberoamerica. At DDB Colombia, his guidance led to the agency's recognition as Agency of the Year in Effie Latam 2021 and as the most effective agency in Colombia in 2021 and 2023, also ranking as the world's second most effective agency according to the Effie Index.