Jon is the Co-Founder of Evidenza.ai, a platform that helps companies generate marketing plans grounded in marketing science and powered by synthetic market research (AI).

Prior to Evidenza, Jon was the Head of Research at LinkedIn's B2B Institute, where he helped replicate The Laws Of Growth in 7 different B2B categories. Jon and his team also commissioned pioneering work on How B2B Brands Grow and Category Entry Points In B2B World. Jon brings an outside-in approach to marketing, applying mental models from other disciplines — The Lindy Effect and The Contrarian Matrix being favourites -- to his client work.

Before LinkedIn, Jon led GE’s Social Media Centre of Excellence, where he focused on commercial efforts across all major social platforms.