Jon Lonsdale is the CEO of Publicis Pro, the B2B Centre of Excellence within Publicis Groupe. He co-founded Octopus Group, which was rebranded as Publicis Pro in early 2023, reflecting its expanded role in global B2B marketing across the Publicis network.

Under his leadership, Publicis Pro has delivered award-winning work for clients such as Twilio, ACI Worldwide, KX, and Smartsheet. The agency has also developed proprietary tools like Otto, an AI-powered planning platform, and launched the Untrended content series, which explores unconventional perspectives in B2B marketing.

For more on his professional background and recent initiatives, you can visit his LinkedIn profile at https://www.linkedin.com/in/jonlon/.