Jonathan Hall leads Kantar’s Sustainable Transformation Practice globally. He advises chief marketing officers and global brands on how to translate sustainability ambition into effective brand and business strategy. Jonathan’s team developed Kantar’s Sustainability Score and Sustainability Power metrics, which quantify how sustainability affects brand equity, differentiation and long-term growth. With more than 25 years of experience in brand and consumer strategy, he works with marketing leaders across categories to identify high-potential sustainability territories and design credible, insight-led approaches to creative work. Jonathan partners with the Oxford Future of Marketing Initiative, Said Business School, and University of Oxford and is a non-executive director at Water Unite.