Jonny is the Founder of Fundamentalco. Prior to this, he was the Global Head of Blackstone’s Brand Strategy and transformation for its portfolio of over 230 companies. He built the team responsible for ensuring a brand’s purpose, categorical positioning and values are clearly defined upstream in the sequence of value creation and are connected to all elements of the business transformation. Over a career that has crossed four continents, Jonny has helped create some of the most innovative and influential brand transformations over the last two decades. Prior to Blackstone, Jonny was Partner and Global Chief Strategy Officer at Droga5 (Ad Age’s and ADWEEK’s agency of the decade 2020), where he founded and led the strategic function at the agency while overseeing all strategic efforts for clients and new business, including brand and business strategy, innovation, media, data strategy and experience strategy.