Joon is Chief Marketing Officer at Coach, where she leads the global marketing strategy, brand positioning, and growth of the iconic fashion house. Previously, she served as SVP of Global Marketing, Creative and Sustainability, and as Founder and Head of Coachtopia – an internal start-up launched in 2023 to pioneer circularity in fashion.

With over two decades of experience across luxury, retail and consumer brands, she has held senior leadership roles at Louis Vuitton, Victoria’s Secret and The Boston Consulting Group. Her career spans brand transformation, customer experience, digital innovation and new business creation, with a strong focus on translating strategy into commercial and cultural impact.

She holds an MBA from Harvard Business School, is a Fulbright Fellow, and earned a BA in Anthropology from Columbia University.