Josefien Olij joined Philips Personal Health in 2022 to elevate Creative Excellence across the total portfolio of brands like Sonicare, Avent, and OneBlade. With a strong digital background and agency roots, she has bagged top awards during her 16-year career at Heineken, including Creative Marketer of the year. Known for her transformative brand building approach, she has made it her personal mission to push creative boundaries to craft work that does not just sell – but that shifts culture and leaves a lasting mark on people’s life. Earning the 2024 Cannes Lions Grand Prix Creative Business Transformation for the Philips ‘Better Than New’ refurb platform, is a true testimony to the marketing transformation she unlocks for good and the type of work she champions.

Josefien lives in Amsterdam with her Puerto Rican husband, and her two bilingual kids.