Josy Paul started BBDO India from the backseat of his car - in 2008.

In 2016, he was named 'Creative Agency Head of The Year' by the Indian Advertising Association (IAA).

He is ranked among the most influential people in Indian advertising - according to The Economic Times.

Josy pioneered the idea of brand movements with the philosophy 'Create acts, not ads!

Josy and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper ‘Touch The Pickle’.

He also won the Cannes Lion Gold in 2015, 2016 and 2017 for Ariel ‘Share The Load’ – ranked as the world’s most effective campaign by WARC two years in a row.

Before setting up BBDO India, Josy set up the challenger agency for Ogilvy in June 2000 and called it ‘David’.

Josy was born during an earthquake and has a permanent tremor.