Julia Boorstin is CNBC’s Senior Media & Tech Correspondent based at the network’s Los Angeles Bureau in the US. She covers media and tech with a focus on their intersection and technological innovation and delivers reporting, analysis and interviews for the network. Boorstin also leads CNBC’s Fast Forward, a franchise focused on where media and tech companies are heading in the future, and the AI Impact series, which examines the risks and opportunities in the AI technological race. Previously, she was part of the ensemble for CNBC’s daily programme TechCheck that ran from April 2021 to February 2023. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.