Juliana Roschel is a dynamic marketing leader passionate about people and brands, with a proven track record of driving impactful strategies and initiatives in the finance, technology and CPG sectors. With a strong foundation in marketing and brand management, Juliana thrives on creative thinking and disruption, consistently driving innovation to elevate brand experiences and exceed customer expectations.

Throughout her career, Juliana has demonstrated expertise in building and evolving brand positioning, driving customer engagement, and optimizing marketing performance. She excels at leveraging data-driven insights to inform decision-making and achieve business objectives, all while fostering collaboration and teamwork across diverse teams.

Juliana's commitment to continuous learning and professional development fuels her success in navigating complex challenges and driving growth in competitive markets.

Currently, Juliana leads Marketing & Growth at Nubank, where she infuses the brand with purpose, enhances the product value proposition, and inspires organizational excellence in brand development while driving business growth. Nubank ranks as the 4th largest bank in Brazil and holds the title of the most innovative bank in South America according to Fast Company. Additionally, it is recognized as the number 1 bank in Brazil by Forbes and ranks as the 5th most valuable brand in the country according to Kantar.