A globally acclaimed researcher in media science, Professor Nelson-Field founded Amplified Intelligence to change the way that media is traded. Through a fusion of technology and innovative methodological design, the company measures human attention and guides the industry through a disrupting digital economy.

Karen is an award winning regular speaker on the major circuits, including Cannes, CES and AdWeek, and counts some of the world’s largest advertisers as her clients. Her latest book, "The Attention Economy a Category Blueprint", launching right here at Cannes, sets the record straight on the rise of attention measurement and how it works as an evolution of measurement.