Dr Karen Nelson-Field is a leading media science researcher who has revolutionised global media measurement. As an advisor to major media agencies and global brands, she is a sought-after speaker and author of bestsellers Viral Marketing: The Science of Sharing, The Attention Economy: How Media Works, and the groundbreaking The Attention Economy: A Category Blueprint.

Her work has been featured in top publications, including The New York Times, Bloomberg Business, CNBC, Forbes, and The Wall Street Journal. As the Founder of Amplified Intelligence, she pioneers omnichannel attention measurement, providing cutting-edge solutions in attention collection, media planning, and in-flight measurement – helping the industry navigate the complexities of modern media.