Kate Theobald Pratt

Kate Theobald Pratt

Kate Theobald Pratt

Commercial Director

Liverpool Football Club

Biography

As Liverpool FC’s Commercial Director, Kate leads the club’s global partnerships team, overseeing its award-winning partnership and sales strategy, sustainably financing the pursuit of trophies, and achieving record-breaking commercial revenues of £323m.

Kate joined LFC in 2019 to oversee the Americas region in collaboration with Fenway Sports Management and established LFC’s New York office. This US presence fostered growth in global partnerships, doubling the club’s partnerships in the Americas and adding major names such as Expedia Group, Coca-Cola, Google, UPS, Peloton and Wasabi Technologies. Under her leadership, Kate’s team has built a strategic framework that emphasises alignment with blue-chip companies and market leaders that resonate with LFC’s core values and passion to succeed.

In addition to her commercial responsibilities, Kate focuses on expanding alliances with industry leaders while working with partners to promote the club’s commitment to sustainability through The Red Way, the club’s award-winning sustainability framework.