Katrina is Editor at Large at Contagious, a creative and strategic consultancy that helps ad agencies and brands deliver more creative and effective marketing. Their intelligence platform, Contagious IQ, is a global benchmark for advertising excellence, well-known for separating the signal from the noise in a communications landscape that gets louder and more cluttered every year. A founding member of the Contagious Advisory team, Katrina has a long history of writing about what happens when creativity and commerce collide, and a difficult relationship with the word ‘content’.